Old Language – New Media
Lev Manovich headlines "a program for post-media aesthetics" and he calls for "a new conceptual system which would replace the old discourse of mediums and which would be able to describe post-digital, post-net culture more adequately". In a fashion, similar to his idea of cultural transcoding (applying computing terminology to treating the digitized cultural artifacts), he proposes to substitute the concept of medium by "new concepts, metaphors and operations of a computer and network era, such as information, data, interface, bandwidth, stream, storage, rip, compress, etc.," and apply it to discussion about "the culture of the past" as well. More generally, he proposes "to talk about past media as software", a practice which requires updating the information theory model "author – text – reader (or, sender – message – receiver) by adding two more components to it: software used by the author and by the reader".

Bohdan Shumylovych